Terms of service

Last updated: 26 September 2026

These Terms and Conditions apply to the Bedtime Besties® website, purchases made through our website and Bedtime Besties subscriptions.

Bedtime Besties® is operated by Byline Publishing (Services) Limited, registered in England and Wales under company number 07357184, with its registered office at Triangle Studios, 24 Ashburnham Place, London, SE10 8TZ, United Kingdom.

Please read these Terms and Conditions before placing an order or starting a subscription. By placing an order with us, you agree to these terms.

About Bedtime Besties

Bedtime Besties® offers children's book and cuddly toy gift sets, subscriptions and related downloadable content including Bedtime Besties® Daytime Activity Packs.

Our online store, purchasing and subscription services are intended to be used and managed by adults.

Products and Product Information

We take reasonable care to ensure that product descriptions, images, prices and other information shown on our website are accurate.

Product images are provided to help illustrate our products. Colours and appearance may vary slightly depending on your device or display.

All products are subject to availability. If we are unable to supply an item you have ordered, we will contact you and, where appropriate, refund any amount you have paid for that item.

Prices and Payment

Prices are shown in pounds sterling (GBP) and include applicable UK VAT where required.

The price payable is the price shown when you place your order, subject to the correction of any obvious pricing error.

Payment is taken using the payment method selected at checkout. Payments are processed securely through Shopify and our payment providers, including PayPal where selected.

Orders and Contract Formation

When you place an order, you are making an offer to purchase the products shown in your order.

We will send you an order confirmation after your order is placed. Our acceptance of your order and the contract between us will take effect when we confirm that your order has been accepted for fulfilment.

We may be unable to accept an order, for example because a product is unavailable, we cannot authorise payment, there has been an obvious error in the price or description, or we reasonably suspect fraudulent or unlawful activity.

If we cannot accept an order after payment has been taken, we will refund the amount paid.

Bedtime Besties® Subscriptions

When you choose a Bedtime Besties subscription, you are entering into an ongoing subscription with recurring payments.

There is no minimum subscription term and no cancellation fee. You can pause, reschedule or cancel your subscription at any time, subject to any payment or order that has already been processed.

At checkout you can choose from the subscription delivery intervals currently available. Your chosen interval and the recurring price will be clearly displayed before you subscribe.

Your first subscription payment is taken when you place your order. Subsequent payments are taken automatically using your selected payment method at the interval you have chosen.

We will email you a reminder 7 days before and again 1 day before each recurring subscription payment is due to be taken.

Your Besties Subscription Sequence

There are up to 12 Bedtime Besties in each series.

Your subscription is designed to send the appropriate Besties in sequence while taking account of any Besties you tell us you already have.

Where the subscription options allow you to tell us which Besties you already own, we will use this information to help avoid sending you duplicates.

The availability and release order of individual Besties may change from time to time.

When You Catch Up with the Latest Bestie

If your subscription catches up with the latest published Bestie in your series, we will automatically pause your subscription until the next Bestie is available.

No recurring subscription payment will be taken while your subscription is paused waiting for the next release.

Before your subscription restarts, we will contact you to let you know that the next Bestie is ready and that your subscription is due to resume.

Your subscription will then automatically restart and the next payment will be taken as notified. Your normal subscription schedule will continue from that point unless you pause, reschedule or cancel it.

You can cancel your subscription while it is paused if you do not want it to restart.

Managing, Pausing or Cancelling Your Subscription

You can manage your subscription through your online subscription portal. This includes the options made available to you to pause, reschedule or cancel your subscription and update relevant subscription details.

You can also ask us for help by emailing dreamteam@bedtimebesties.com.

If you cancel your subscription, no further recurring subscription payments will be taken. Cancellation does not automatically cancel an order for which payment has already been processed and which has already entered fulfilment. Your statutory cancellation and refund rights in relation to that order are unaffected.

There is no charge for cancelling your subscription.

Failed Subscription Payments

If a recurring subscription payment fails, we may retry the payment up to three further times, beginning after the initial failed payment attempt.

If we are still unable to collect payment, your subscription may be cancelled. If this happens and you would like to restart your subscription, please contact us and we will do our best to help.

Changes to Your Subscription

If we make a material change to your subscription, such as a change to the recurring price or another important subscription term, we will give you at least 30 days' notice before the change takes effect.

Where appropriate, you will be able to cancel your subscription before the change takes effect if you do not wish to continue on the revised terms.

Nothing in this section allows us to make a change that would be unlawful or unfair under applicable consumer law.

Daytime Activity Packs and Downloadable Content

Bedtime Besties® purchases may include access to additional downloadable content, including Bedtime Besties® Daytime Activity Packs, through the account area of our website.

Access to particular downloadable content may depend on the Bedtime Besties products or subscription associated with the account.

Daytime Activity Packs and other downloadable materials are provided for personal, non-commercial use only. They must not be sold, redistributed, reproduced commercially or made available to others for commercial purposes without our permission.

Your statutory rights in relation to digital content are not affected by these Terms.

Gift Recipient Accounts

If you purchase Bedtime Besties as a gift, we may ask you to provide an email address for the recipient's content account so that they can access Daytime Activity Packs and other downloadable material associated with their Bedtime Besties.

Where the recipient is a child, please provide an email address belonging to their parent or guardian rather than the child's own email address.

The email address supplied for a gift recipient account will be used to create and provide access to the relevant downloadable content and for necessary communications about that access. We will not use a recipient or parent/guardian email address supplied solely for this purpose for marketing.

Further information about how we use personal information is available in our Privacy Policy.

Despatch and Delivery

Our current despatch times, delivery service and tracking information are set out in our Shipping Policy.

Delivery dates and times are estimates unless we expressly agree otherwise. Your statutory rights relating to delivery are not affected.

Your Right to Cancel an Online Purchase

If you are a UK consumer buying online, you normally have a statutory right to cancel your purchase without giving a reason.

For goods, the cancellation period normally ends 14 days after the day on which you receive the goods. Different rules may apply in particular circumstances.

To exercise your right to cancel, you must tell us clearly that you wish to cancel. You can do this by emailing dreamteam@bedtimebesties.com.

After cancelling, you must return the goods to us within the applicable statutory period. Unless the goods are faulty or we agree otherwise, you may be responsible for the direct cost of returning them.

Where required by law, we will refund the price paid together with the cost of our standard delivery option. If you chose a more expensive delivery option, we are not required to refund the additional delivery cost.

We may make a deduction from a refund if the value of returned goods has been reduced as a result of handling beyond what would reasonably be necessary to establish their nature, characteristics and functioning.

Further information about returns and refunds, including our additional 30-day returns policy, is available in our Refund Policy.

Faulty, Damaged or Misdescribed Products

Products supplied by us must meet the requirements of applicable UK consumer law, including being of satisfactory quality, fit for purpose and as described.

If a product is faulty, damaged, misdescribed or otherwise does not meet your statutory rights, please contact us at dreamteam@bedtimebesties.com.

Nothing in these Terms limits or excludes your statutory rights as a consumer.

Digital Content

Digital content supplied as part of a Bedtime Besties purchase, including Daytime Activity Packs, must meet the requirements of applicable UK consumer law, including requirements relating to satisfactory quality, fitness for purpose and description.

If you experience a problem accessing or using digital content supplied with your purchase, please contact us so that we can investigate and provide an appropriate remedy where required.

Promotions and Discount Codes

From time to time we may offer promotional prices or discount codes. Any additional conditions applying to a promotion will be provided with the offer.

Unless expressly stated otherwise, promotional codes cannot be combined and have no cash value.

Where a promotion applies only to an initial subscription order rather than recurring subscription payments, this will be made clear before you subscribe.

Accounts

If you create or use an account on our website, you are responsible for providing accurate information and for keeping your account access details secure.

Please contact us if you believe your account has been accessed without your permission.

We may suspend or restrict an account where reasonably necessary to protect customers, prevent fraud or misuse, comply with legal obligations or protect our services.

Intellectual Property

Unless otherwise stated, the Bedtime Besties® website and its content, including text, illustrations, artwork, characters, logos, Daytime Activity Packs, downloadable materials and other content, are owned by or licensed to Byline Publishing (Services) Limited and are protected by applicable intellectual property laws.

You may use content supplied to you as part of your purchase for your own personal, non-commercial use.

You must not reproduce, distribute, sell, commercially exploit or create commercial derivative works from our content unless you have our written permission or the law otherwise permits it.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the content, availability or practices of third-party websites that we do not operate.

Our Responsibility to You

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or your statutory consumer rights.

We are responsible for losses that you suffer as a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill.

We are not responsible for losses that were not foreseeable when the contract was formed or for business losses suffered by a consumer using our products for purposes relating to a trade, business, craft or profession.

Events Outside Our Reasonable Control

We will not be responsible for delay or failure caused by events outside our reasonable control. Where such an event affects an order or subscription, we will take reasonable steps to minimise the effect and keep you informed where appropriate.

Your statutory rights, including any rights you may have where goods are not delivered within the required period, are not affected.

Changes to These Terms

We may update these Terms and Conditions from time to time to reflect changes to our services, business practices or applicable law.

The Terms applying to a purchase are those in force when that purchase is made, except where a change is required by law or expressly agreed with you.

Changes affecting an ongoing subscription will be dealt with in accordance with the subscription provisions above.

Severability

If any provision of these Terms is found to be unlawful or unenforceable, the remaining provisions will continue in effect.

Governing Law

These Terms are governed by the law of England and Wales.

If you live in Scotland, you may bring legal proceedings in either the Scottish courts or the courts of England and Wales. If you live in Northern Ireland, you may bring legal proceedings in either the Northern Irish courts or the courts of England and Wales. If you live in England or Wales, you may bring legal proceedings in the courts of England and Wales.